Trying to be everything to everyone? Don't try!

On November 19, 2009, in Maximizing Potential, by Darrin Friedman

Dateline Washington, D.C.
by Darrin Friedman

Tell me the truth – is anything more frustrating in the world of servicing clients then the unexplainable fear that if we do not try and be the person our clients want us to be, then we are somehow failing at our jobs?

Okay, I’ll admit it. I have – and more than once!

Whether as an agent or as a manager, I have tried to create situations for those I serve even though I understand in the long run I most likely will not be able to please them at all. Why? Well, for the simple truth that some people are just not please-able.

It’s unfortunate, but true – but the situation is always made worse by those of us who have yet to learn that we cannot be everything to all people.

If someone needs a Mother, guess what – it’s not your job. You are their real estate advisor, not their marriage counselor, parent, boyfriend, or any other role you can think of that is just as inappropriate.
So here are just a couple things to look out for along your journey:

1) Just say no:If someone is asking you to serve a role you do not feel comfortable with, politely let them know – even if you believe it may cost you a transaction. It’s not worth it. “Playing along” does not work and can only make things worse! BUT, if you cut it off at the pass, most of the time they will respect you and can make for a more solid business relationship.

2) If you can’t do it, ask for help:

Your manager is there for a reason. If you believe a client is placing you in a difficult situation, then get their involvement – that’s why their there. Believe me, one of things I love most is backing my agents, so get them in the loop and you’ll be fine.

3) Lay down the law!

Now, this is an extreme case, but goes with the subject…recently one of my agents was asked out to coffee, at night, by one of their possible clients. The client did not believe the meeting was business related, nor did I – and I advised that person not to go. They did, but that person laid down the law and it worked. Ground rules are important and it made that client understand exactly what that relationship was about: business!

Anyway, I hope this helps you agents out there who have had to deal with similar issues!


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