From the category archives:

Dynamic Marketing

It’s about focus

by Darrin Friedman on February 16, 2010

in Dynamic Marketing

iStock_000007308296XSmallToday my office launched a new program for it’s agents called Business Development Groups, or “Hot Groups”.  These groups are aimed to help the agents in the group gain market share through a strategically focused effort that will hopefully enable our Agents to have a tremendous boost to their existing business.

The point of the exercise is that is will help the office and our associates really go after a specific geographical farm where no one agent, or company for that matter, controls the market share.  Now that’s the business element of it.  But the coolest part is the accountability side.  Guess who the group members are accountable to?  You guessed it; each other!

This morning, I have 8 agents who volunteered to be separated into 2 groups.  And I am so proud of them for undertaking something that will be so different than anything else going on out there.

You are all innovators!

Congratulations to:

Mandy Hursen, Richard Dubeshter, Charles Angelo, Chris Suranna, Tim Woody, Janet Rushford, Ellie Shorb, and Lise Howe.

Way to go all of you.

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